{"id":2016,"date":"2020-01-30T08:42:48","date_gmt":"2020-01-30T05:42:48","guid":{"rendered":"https:\/\/solanteq.web-design.ee\/gamifying-the-financial-world\/"},"modified":"2025-10-15T15:03:32","modified_gmt":"2025-10-15T12:03:32","slug":"gamifying-the-financial-world","status":"publish","type":"post","link":"https:\/\/solanteq.com\/es\/gamifying-the-financial-world\/","title":{"rendered":"Gamifying The Financial World"},"content":{"rendered":"

[vc_row full_width=\u00bbstretch_row\u00bb content_placement=\u00bbmiddle\u00bb css=\u00bb.vc_custom_1750081656637{background-image: url(https:\/\/solanteq.com\/wp-content\/uploads\/2025\/06\/730c1aa483c27f5df8fe8e583a50f6311.png?id=2477) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00bb][vc_column el_class=\u00bbser-darken\u00bb][vc_empty_space height=\u00bb80px\u00bb][vc_custom_heading text=\u00bbGamifying The Financial World\u00bb font_container=\u00bbtag:h1|font_size:64px|text_align:left|color:%23FFFFFF|line_height:84px\u00bb use_theme_fonts=\u00bbyes\u00bb css=\u00bb.vc_custom_1750063221846{margin-bottom: 0px !important;margin-left: -5px !important;}\u00bb el_class=\u00bbheading-big\u00bb][vc_empty_space height=\u00bb80px\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00bbstretch_row\u00bb css=\u00bb.vc_custom_1749741235049{background-color: #434D59 !important;}\u00bb el_class=\u00bbpost-row-single\u00bb][vc_column][vc_empty_space height=\u00bb40px\u00bb][vc_column_text css=\u00bb\u00bb]<\/p>\n

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Even though we are all grown up now and take life much more seriously than we used to do as kids on a playground, an enjoyable game still has a good chance of helping us reclaim our inner child.<\/p>\n

It is of no surprise that businesses use game principles to attract new and encourage existing customers to perform certain activities or motivate specific behaviors among a target group.<\/p>\n

BUSINESSES USE GAMES AS A MARKETING TOOL TO DRIVE CUSTOMER ENGAGEMENT<\/h2>\n

The first study on the principles of people\u2019s behavior in a game was published in the book Theory of Games and Economic Behavior back in 1944 by Princeton University Press. This work is still relevant despite many games migrating to the computer environment. Furthemore, digitalisation in businesses have enabled game principles to be extended into a non-gaming experience.<\/p>\n

A new version of this trend called Gamification addresses the desire for amusement, fun, social communication, reward and self-confidence. Enjoying these benefits, customers feel like they have value and they engage with gamified services.<\/p>\n

MAKING THE ORDINARY ROUTINE ENJOYABLE<\/h2>\n

The largest banks, fintechs and insurance companies are now introducing a new type of loyalty programs which include typical game elements in a mobile app or on a website.<\/p>\n

What do people receive while playing gamified loyalty programs? Excitement and rewards. The idea behind this is to create immense value for consumers and make them feel like they have an exclusive relationship with the brand.<\/p>\n

Gamification is a great way to straighten the banks\u2019 strategy of providing personalized services and digital channels are perfect for that purpose.<\/p>\n

A WINNING STRATEGY<\/h2>\n

Here are a few examples of how gamification in the financial sector is successfully been used by different banks worldwide as a part of their loyalty efforts:<\/p>\n