For Bereke Bank, loyalty has never been about adding one more cashback offer or running short-lived promotions. It’s about trust — the kind that grows quietly over time. In everyday moments. In the app. At the branch. On a support call. With the very first purchase made using a new card.

This perspective led to a simple but ambitious idea: every financial interaction should reinforce one feeling — “I chose the right bank.”

To bring this idea to life, Bereke Bank rethought what a loyalty programme could be. A close look at the market made one thing clear: traditional bonus schemes no longer create real connection. What banks need today is not another set of points and percentages, but a way to understand people — to support them at meaningful moments and speak the language of their habits, needs and everyday decisions.

That mindset shaped the search for a solution. Instead of a ready-made “bonus box”, Bereke Bank looked for a platform that could grow with its customers — from their first card to more complex financial products.

This search led to SOLAR Loyalty by Solanteq.

The solution offered a foundation for living, evolving loyalty. Built for behavioural programmes, equipped with a flexible rule engine and deeply integrated into the bank’s digital ecosystem, the platform opened the door to a new model — one where loyalty is shaped by real behaviour, not just spending volume.

Every signal becomes meaningful: how often a customer opens the app, which products they explore, how their activity changes over time, and where they are in their life journey.

Just as important was the freedom it gave the team. At Bereke Bank, marketing is about movement and experimentation — not waiting months for vendor releases. One requirement was non-negotiable: the platform had to empower the team to test, adjust and evolve on their own.

SOLAR Loyalty delivered. Even at the final stages of implementation, the marketing team introduced new mechanics for key segments — and implemented them independently, without additional projects, delays or complexity.

Behind the technology, there was something equally important: partnership.

From the very beginning, Solanteq worked side by side with the bank — not as a distant vendor, but as a team equally invested in the result. Together, teams shaped the programme concept, challenged assumptions, refined mechanics and adapted them to the realities of Bereke Bank’s customer base. When the project faced moments of uncertainty, this shared ownership helped keep the pace and find the right solutions.

Kanat Rakhimov, Director of Loyalty Programme Development at Bereke Bank, reflects on the collaboration: